Thrive Leads 11.0 — The Complete Redesign

This is the big one. For months we’ve been rebuilding Thrive Leads from the ground up — and it’s finally here. Every screen, every workflow, every click has been reimagined on a modern, faster foundation. It’s the same Thrive Leads you rely on, with an admin experience that finally moves as fast as you do.

Every Experience, Reimagined

• A brand-new admin, built for speed. From the dashboard down to the smallest settings panel, every screen has been redesigned on a modern stack — faster navigation, faster clicks, nothing buried in menus. It’s the biggest design change in the history of Thrive Leads.
• One home for all your forms. The new My Forms screen brings Lead Groups, Shortcodes, ThriveBoxes, and Signup Segues together in one place — expand any group to see its forms and A/B tests at a glance.
• A guided way to build. A four-step wizard walks you from design to display rules to Lead Group setup on full screens instead of cramped popups — and you can name your form or create a brand-new group without ever leaving the flow.
• A redesigned dashboard. See impressions, conversions, and conversion rate for each Lead Group at a glance.
• A guided start for new users. Building your first form is now a step-by-step flow, with an exploration checklist that helps you get comfortable fast.

Smarter Targeting & Testing

• Reusable targeting conditions. Choose who sees your forms by page, post, category, or device on a dedicated Group Conditions screen — then save those conditions and reuse them across Lead Groups instead of rebuilding them every time.
• Lead Group priorities. Decide which campaign wins when more than one could show — set priorities on your Lead Groups so the right offer always appears.
• A/B testing with an automatic winner. Test your designs and let Thrive Leads automatically promote the best-performing one — tests are now organized by type, with guardrails that make sure every test collects meaningful data.
• Clear statuses everywhere. Forms, groups, and tests now carry status tags, so you always know what’s live, what’s paused, and what’s still a draft.
• Template galleries for every form type. The template library now has its own Templates tab, organized by visual style with filters for format, goal, and layout — and your own saved templates carry over.

New Ways to Capture & Deliver

• Built-in asset delivery. Create Asset Groups of downloadable files and deliver them automatically after opt-in, through your connected email delivery provider.
• Signup Segues. Let existing subscribers sign up for something new in a single click, straight from a link.
• Smart Links. Stop showing opt-in forms to people who’ve already subscribed, so returning visitors get a cleaner experience.

Actionable Reports

• Lead Reports, rebuilt. Filter by date range and traffic source, and compare performance across Lead Groups — so you can see what’s working and do more of it.

Everything You Rely On, Carried Over

• Your work comes with you — automatically. All your existing forms, Lead Groups, ThriveBoxes, and Shortcodes migrate on day one, with no manual steps. The redesign changes how you build and manage things — not what your visitors see.
• Seamless updates. The new version arrives through your normal WordPress update system.